No wonder that Singapore Business opt for a Mobile-first strategy in the Asia-Pacific Region in the past year, more than 50% of Smartphone Penetration in the country. He claimed that the average Smartphone user in Singapore was about 40 Apps on the phone. Most of these applications fall into the category of Social Media as 64% of the population that is actively communicating in social media in accordance with the we in the social year 2016. Another main attraction is as a Gaming App Annie showed a high rating in the Apple Store as minecraft, Clash of Royal monopoly, mobile strike, and of course the latest Sensation, uber.
Even at the beginning of the era of mobile applications, the users in two main areas: Android or iOS. Windows is still popular operating system, but it is clearly no longer entitled to the first place. There are several other operating systems on small segments of the users of a mobile application. However, you are not occupy key positions in the market of mobile applications.
Position of Apple in Singapore
Apple has a great reputation among colleagues and consumers. He has a very targeted Marketing strategy, which clearly shows in iOS Apps. Apple white is in a class all your own and all the competitions that. He has a strong presence in Asia, especially in Singapore, because the city is a thriving technology centre. Many of them are based here, and works as a Freelancer for companies in the West, the аутсорсят. Users of the App used to be the best based, and on iOS devices for this reason. The following Web, it turned out that the Land the majority of iOS devices per head of population in the last few years.
To see Google as in Singapore
Android is a whole other story. Marketing strategy of Google is different from Apple. These technology giants, it seems, is moving their brands into completely opposite directions. You don’t have the same goals and how I’m not going to explain, your target audience is not quite the same. Most of the Asian economies in the countries of the third world, so that the majority of Smartphone users are turning to Android.
There are a few important factors that determine the current Situation on Android and iOS Apps in Singapore.
Monetization of Apps
Development of applications-this is a business like any other, it runs on money. If you visit the App Store, you will find that the Top-downloads, all for free. All love Free stuff and users from Singapore are not different. The age of the Smartphone significantly increased expectations of the user. With UB in the center, application developer in Singapore stepped up their game. It is not obvious that a large part of the investments in the construction of the application, so that companies do not want to you then as a freelance. Excellent strategy for the monetization of the Marketing application. Many companies now offer a free App with a Premium plans that have paid for additional functions.
This tactic is right for most of the Android Apps in the Google Play Store, but the App iOS not follow the same path. Apple users in General, a loyal, and not against the pay for high-quality applications. You have to the paid-for Apps. A lot of Apps for iOS will have a few price packages present, depending on the level of services that you want to use. The Trend to free App, with Premium plans on the rise, such as App Annie shows most of the paid games like minecraft on iOS.
The economy and the Budget
If you have a brand like Apple, you know, you get your money’s worth. As iOS devices are very popular, the application developer, in the rule, primarily on this operating system. Of course, another factor in this game. Apps are all about an excellent UX and Usability, so that the App-view, developers need to, to preferences. If your target audience consists mainly of the upper part of the crust of the earth, you can decide to go blind on a native App for IOS. It is no secret that Apple devices and Software are quite expensive compared to Android. If you can afford it, you will always be devices that Go for iPhone, iPad, and other Apple.
The majority of the Asian population not afford it, and support iphones, so Android is the best choice for you to purchase. This is not a loss, because Google has so many different devices and constantly operating updated systems. There is something for everyone, as you can find, as the available Smartphones and luxury among the Android devices. If a company is trying to reach a wider audience, the Android application can really increase your income.
Plan for the development of the application
Discover native, Hybrid and Cross-platform Apps, but the native high preferred, since the immaculate UB. The local App developers are in high demand in Singapore and pay very well. Development of applications for Android is relatively complicated, if you build it for different versions. It also takes longer. Although the App for iOS does not ask the same questions, they are more expensive for the development.
Many users in Singapore do not complain that Android updates as quickly or efficiently as iOS, because there are many versions that need to be taken into account. So that Google lags behind Apple in this regard. However, the rapid growth of Android applications in Singapore can not be denied, so that the future is unpredictable. An App developer in Singapore, please select the operating system, depending on the needs of their customers in order to achieve the highest profit.